Digitalization is one of the key factors that contribute to a company’s growth. It is more than the removing of magazine and employing computers to log info – it is actually about setting up a new means of doing business that focuses on client satisfaction, internal connection, and the flow info. It is regarding being more effective, gaining visibility over firm spend and making decisions with correct numbers, along with connecting your complete team into a common mission that drives scalable growth.

It is just a dynamic procedure that improvements the ways corporations create and capture value in the marketplace. It can also accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive standing, firms should be constantly mindful of digitalization’s effect on their BMs and the adjacent business environment.

To explore the result of digitalization on a firm’s BM, qualitative empirical info were accumulated from 12 interviewees working in two particular industries, automotive and media. Due to the fact that both industries are seen as different business models, this kind of research design allowed for an in-depth a comparison of how digitalization impacts the building blocks of a firm’s BM.

The interviews revealed that inside the media sector, the impact of digitalization was felt many clearly in relation to value creation and benefit capture aspects. This was primarily due to the fact that the videos industry locations strong focus on the customer channel, thus causing digitalization to have an early impact on the company’s BM.

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